{"id":6493,"date":"2020-07-24T02:33:13","date_gmt":"2020-07-23T23:33:13","guid":{"rendered":"http:\/\/blog.ulubat.org\/?p=6493"},"modified":"2020-07-24T08:54:56","modified_gmt":"2020-07-24T05:54:56","slug":"postmodern-tuketim-illuzyonu-noropazarlama","status":"publish","type":"post","link":"https:\/\/blog.ulubat.org\/index.php\/genel\/postmodern-tuketim-illuzyonu-noropazarlama\/","title":{"rendered":"POSTMODERN T\u00dcKET\u0130M  \u0130LL\u00dcZYONU: N\u00d6ROPAZARLAMA"},"content":{"rendered":"\n<ul class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery alignleft columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/ne-\u00e7\u0131kan-3-1-1024x1024.jpg\" alt=\"\" data-id=\"6507\" data-link=\"https:\/\/blog.ulubat.org\/?attachment_id=6507\" class=\"wp-image-6507\" srcset=\"https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/ne-\u00e7\u0131kan-3-1-1024x1024.jpg 1024w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/\u00f6ne-\u00e7\u0131kan-3-1-150x150.jpg 150w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/\u00f6ne-\u00e7\u0131kan-3-1-250x250.jpg 250w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/\u00f6ne-\u00e7\u0131kan-3-1-125x125.jpg 125w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/\u00f6ne-\u00e7\u0131kan-3-1-110x110.jpg 110w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/\u00f6ne-\u00e7\u0131kan-3-1-420x420.jpg 420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>https:\/\/ogrencikariyeri.com\/AdminFiles\/CMS\/Content\/wp-content\/uploads\/2018\/02\/%C3%B6ne-%C3%A7%C4%B1kan-3.jpg<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p><strong>POSTMODERN&nbsp;T\u00dcKET\u0130M&nbsp; \u0130LL\u00dcZYONU: N\u00d6ROPAZARLAMA<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>\u00dcretim ve t\u00fcketim insanlar\u0131n i\u00e7inde bulunduklar\u0131 ko\u015fullar\u0131n,ekonomik ve sosyolojik&nbsp; d\u00fczeyin g\u00f6stergesidir. Bu g\u00f6sterge insano\u011flu var oldu\u011fundan beri i\u015flemekte ve s\u00fcrekli bir devinim halinde canl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmektedir. Bu devinim yak\u0131n \u00e7a\u011fda kendini daha \u00e7ok t\u00fcketimin kontrol\u00fcne b\u0131rakt\u0131.Yani art\u0131k ne kadar \u00fcretim ,o kadar t\u00fcketim de\u011fil de;ne kadar t\u00fcketim o kadar \u00fcretim felsefesine ayak uyduruluyor.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Eski y\u0131llarda t\u00fcketimin dengesiz bir hareket oldu\u011fu ,tahribata ve d\u00fczensizli\u011fe yol a\u00e7aca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. Fakat t\u00fcketim bask\u0131nl\u0131\u011f\u0131 ve t\u00fcketime duyulan ilgi \u00f6nce kapitalist d\u00fczen ile ard\u0131ndan da postmodernizm ak\u0131m\u0131n\u0131n patlamas\u0131yla ba\u015f g\u00f6sterdi. \u0130nsanlar k\u0131yafet ald\u0131. Sonra bu k\u0131yafetleri y\u0131kamak i\u00e7in makine ,\u00fct\u00fclemek i\u00e7in \u00fct\u00fc,temizlemek i\u00e7in \u00e7e\u015fit \u00e7e\u015fit \u00fcr\u00fcn&#8230;&nbsp;&nbsp;T\u00fcketim&nbsp; t\u00fcketimi bir hac\u0131yatmaz gibi do\u011furdu ve de hi\u00e7bir zaman taht\u0131ndan inmedi. T\u00fcketimin haz veren bu \u00f6zelli\u011fi fark edildi\u011finde \u00fcretici firmalar,fabrikalar,i\u015f merkezleri delicesine i\u015f yap\u0131yor ;hatta talepleri kar\u015f\u0131layam\u0131yor,\u00fcretime yeti\u015femiyordu. Daha sonra ayn\u0131 \u00fcr\u00fcn\u00fc \u00fcreten ,ayn\u0131 kitleyi baz alan ba\u015fka bir fabrika a\u00e7\u0131ld\u0131. Sonra ba\u015fka bir fabrika daha. Ard\u0131ndan ba\u015fka bir fabrika daha&#8230; \u00dcreticiler ise bu rekabet kar\u015f\u0131s\u0131nda geleneksel pazarlama y\u00f6ntemleriyle yar\u0131\u015f\u0131 kabul ettiler. D\u00fczen biraz da bu \u015fekilde devam etti. Ancak devinim yine krize girdi , duraksad\u0131 ve geleneksel pazarlama y\u00f6ntemleri yetersiz kald\u0131. \u00c7\u00fcnk\u00fc ayn\u0131 \u00fcr\u00fcn\u00fc y\u00fczlerce firma \u00fcretiyor,reklamlar\u0131n\u0131 yap\u0131yor,ayn\u0131 y\u00f6ntemlerle tan\u0131t\u0131yordu. \u00dcreticiler farkl\u0131 bir \u015fey yapmal\u0131yd\u0131. \u00c7\u00fcnk\u00fc do\u011fas\u0131 gere\u011fi kompleks olan&nbsp; insan t\u00fcr\u00fc , s\u0131n\u0131rs\u0131zl\u0131\u011f\u0131 tatt\u0131k\u00e7a daha da kompleksle\u015fiyordu. Dolay\u0131s\u0131yla onu ikna etmek kolay olmayacakt\u0131. Ayn\u0131 d\u00f6nemde ABD\u2019li Martin Lindstrom ilk kez&nbsp; beyindeki sat\u0131n alma tu\u015fu olarak tan\u0131mlad\u0131\u011f\u0131&nbsp; \u201cN\u00d6ROPAZARLAMA\u201d kavram\u0131n\u0131 kulland\u0131.Gerald Zaltman ve Ale Smidts \u2018in de \u201cNOROMARKET\u0130NG\u201di literat\u00fcre kazand\u0131rmas\u0131yla olduk\u00e7a yank\u0131 uyand\u0131rd\u0131. Zaten o d\u00f6nem farkl\u0131 pazarlama stratejileri aray\u0131\u015f\u0131 i\u00e7inde olan firmalar da bu kavram\u0131 stratejilerinin aras\u0131na katt\u0131. Gelin \u015fimdi n\u00f6ropazarlama nedir ,nas\u0131l uygulan\u0131r hep birlikte bakal\u0131m.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>N\u00f6ropazarlama bir stratejidir. \u0130nsan beynindeki sat\u0131n alma alg\u0131s\u0131n\u0131 ve t\u00fcketici beynin y\u00f6nelimlerini inceler. Bunun sonucunda elde etti\u011fi verilere g\u00f6re pazarlama \u00f6zelliklerini revize edip \u00fcr\u00fcn\u00fc buna g\u00f6re piyasaya sunar. Bilin\u00e7alt\u0131 reklamc\u0131l\u0131\u011f\u0131 denilen n\u00f6ropazarlama ; reklam m\u00fczi\u011fi, reklam karakterleri, ambalaj tasar\u0131m\u0131,\u00fcr\u00fcn ad\u0131 gibi bir\u00e7ok \u00f6zelli\u011fi insan beynindeki sat\u0131n al butonuna&nbsp; ula\u015fmas\u0131 i\u00e7in d\u00fczenler.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>PEK\u0130 BEY\u0130N NASIL SATIN ALIR?<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery alignright columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-1024x1024.jpg\" alt=\"\" data-id=\"6506\" data-link=\"https:\/\/blog.ulubat.org\/?attachment_id=6506\" class=\"wp-image-6506\" srcset=\"https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-1024x1024.jpg 1024w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-150x150.jpg 150w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-250x250.jpg 250w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-125x125.jpg 125w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-110x110.jpg 110w, https:\/\/blog.ulubat.org\/wp-content\/uploads\/2020\/07\/noro-pazarlama-kullanim-alanlari-2-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>https:\/\/tusbeyinli.com\/wp-content\/uploads\/2016\/10\/noro-pazarlama-kullanim-alanlari<a href=\"https:\/\/tusbeyinli.com\/wp-content\/uploads\/2016\/10\/noro-pazarlama-kullanim-alanlari.jpg\">.jpg<\/a><\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p><strong>Beynin \u00fcr\u00fcne tepkisini \u00f6l\u00e7mek i\u00e7in bir\u00e7ok y\u00f6ntem vard\u0131r. Fonksiyonel Manyetik Rezonans (fMRI) , EEG(Elektroensefalografi) ,Eye Tracking (g\u00f6z izleme-pupilometre) , PPG (kalp ritmi)&nbsp; bu y\u00f6ntemlerden baz\u0131lar\u0131d\u0131r. Bunlardan en \u00e7ok kullan\u0131lan\u0131 fMRI ve EEG \u2018dir.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>\u00dcr\u00fcn piyasaya s\u00fcr\u00fclmeden \u00f6nce \u00fcr\u00fcne duyulacak ilgiyi ve olu\u015fabilecek alg\u0131y\u0131 test etmek i\u00e7in denek ki\u015fi&nbsp;<\/strong><strong>fMRI<\/strong><strong>&nbsp;kabinine girer. Uzun s\u00fcre hareketsiz bir \u015fekilde burada yatar. Dene\u011fe \u00fcr\u00fcn veya \u00fcr\u00fcn i\u00e7in haz\u0131rlanan reklam g\u00f6sterilir. O esnada&nbsp;<\/strong><strong>fMRI<\/strong><strong>&nbsp;ki\u015finin beyninde hangi b\u00f6lgeye kan ak\u0131\u015f\u0131n\u0131n artt\u0131\u011f\u0131n\u0131, hangi b\u00f6lgenin aktive oldu\u011funu tespit eder. Keyif Merkezi ya da&nbsp;<\/strong><strong>Menmuniyet<\/strong><strong>&nbsp;Alan\u0131&nbsp;&nbsp;<\/strong><strong>dedi\u011fmiz<\/strong><strong>&nbsp;\u201cVENTRAL PUTAMEN\u201d deki zihinsel aktivite \u00fcreticiler taraf\u0131ndan \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesi ad\u0131na onay anlam\u0131 ta\u015f\u0131r ve \u00fcr\u00fcn t\u00fcketime a\u00e7\u0131l\u0131r.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>K\u0130MLER N\u00d6ROPAZARLAMA STRATEJ\u0130S\u0130N\u0130 KULANIR?<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Piyasa \u00f6ncesi ger\u00e7ekle\u015ftirilen bu analiz y\u00f6ntemini is kullanan firmalar\u0131 duydu\u011funuzda ger\u00e7ekten \u015fa\u015f\u0131racaks\u0131n\u0131z.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>\u201cLays Cips\u201d olarak bildi\u011fimiz cips \u00fcreticisi Frito-Lay&nbsp; firmas\u0131 ba\u015fta geliyor. Cipsin ambalaj tasar\u0131m\u0131 a\u015famas\u0131nda n\u00f6ropazarlama tekni\u011fini kullanan \u00fcretici firma zihinsel aktivite analizleri sonucu deneklerin parlak ve g\u00f6steri\u015fli paketlere negatiflik g\u00f6sterdi\u011fini tespit ediyor. Ard\u0131ndan paketlerini daha mat ve sade bir hale d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Firma bu \u00f6nlemden g\u00f6zle g\u00f6r\u00fcl\u00fcr kar elde ediyor.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Beynimizin sat\u0131n alma dart\u0131n\u0131 12 \u2018den vuran bir di\u011fer \u00fcr\u00fcn ise hepimizin hayat\u0131nda en az bir d\u00f6nem m\u00fcptelas\u0131 oldu\u011fu o me\u015fhur i\u00e7ecek COCA COLA . N\u00f6ropazarlama ile ilgili ara\u015ft\u0131rma y\u00fcr\u00fcten ba\u011f\u0131ms\u0131z bir \u015firket , deneklere Coca Cola ve Pepsi \u00fcr\u00fcnlerini tan\u0131t\u0131yor. Deneklerin \u00e7o\u011fu Pepsi kolay\u0131 \u00e7ok daha lezzetli buluyor ancak hangisini tercih edersin sorusuna verilen cevaplar ise\u00a0 \u00e7o\u011funluk olarak Coca Cola y\u00f6n\u00fcnde \u00e7\u0131k\u0131yor. \u00c7\u00fcnk\u00fc n\u00f6romarketing ile sat\u0131\u015fa \u00e7\u0131kar\u0131lan Coca Cola\u2019n\u0131n reklamlar\u0131 t\u00fcketicide ya\u015fanm\u0131\u015f g\u00fczel an\u0131lar\u0131n hissini uyand\u0131r\u0131yor. Ve ambalaj olarak beynin al \u00e7a\u011fr\u0131s\u0131n\u0131 tetikliyor.<\/strong>\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>PayPAL , Campbell\u2019sSoup , Gerber , Gilette , Frito-Lay , Hyundai&nbsp; ve daha sayamayaca\u011f\u0131m , g\u00fcnl\u00fck ya\u015fant\u0131m\u0131z\u0131n i\u00e7inde olan bir\u00e7ok \u00fcnl\u00fc firma hedef kitlelere bu \u015fekilde hitap etmeyi ba\u015far\u0131yor. Alt yap\u0131s\u0131 sa\u011flam ve pazara yerle\u015fmi\u015f bu \u00fcreticiler prototiplerini denekler \u00fczerinde test ediyor ve var olan prototipi beyin aktivitelerinden al\u0131nan geri d\u00f6n\u00fctlere g\u00f6re revize ediyor. B\u00f6ylece ya\u015fanabilecek zarardan korunuyorlar. Firmalar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda bu ger\u00e7ekten devrim niteli\u011fi ta\u015f\u0131yan bir n\u00f6robilimsel bir ke\u015fif. Ancak n\u00f6robilimsel \u00e7al\u0131\u015fmalarla elde edilen bilgiler t\u00fcketici beynin zaaflar\u0131ndan yararlanarak t\u00fcketicilerin ihtiya\u00e7lar\u0131 olmayan \u00fcr\u00fcnleri sat\u0131n almalar\u0131na yol a\u00e7abilir ve bir zihin istismar\u0131 ya\u015fanabilir. Yani anlayaca\u011f\u0131n\u0131z \u00fcreticiler bizle ve gereksinimlerimizle de\u011fil de daha \u00e7ok beynimizde ya\u015fatt\u0131klar\u0131 ill\u00fczyon ile muhatap oluyor . T\u00fcm numaralar\u0131n\u0131 bilin\u00e7alt\u0131m\u0131z \u00fczerine oynuyor.  Asl\u0131nda bu durum insanlar\u0131n al\u0131c\u0131 antenleriyle oynand\u0131\u011f\u0131n\u0131n ufac\u0131k bir g\u00f6stergesi. \u0130nsanl\u0131k \u00e7ok uzun bir s\u00fcredir t\u00fcketim a\u015f\u0131\u011f\u0131. \u0130nsanlar \u00fcretim kavram\u0131n\u0131 unutmu\u015f durumda . Sadece \u00fcr\u00fcn tavsiyesi yaparak \u00fcretken oldu\u011funu, t\u00fcketim yaparak s\u0131n\u0131f atlad\u0131\u011f\u0131n\u0131 zanneden bir kesim haline geldik. Postmodernizm bizi temel ihtiya\u00e7lar\u0131m\u0131zdan \u00e7ok ya\u015fam standartlar\u0131m\u0131z\u0131 art\u0131ran ihtiya\u00e7lara y\u00f6neltti. Bizi yeni \u00e7a\u011fa getirdi , geli\u015ftirdi ve k\u00fcreselle\u015ftirdi. Art\u0131k toplum i\u00e7in de\u011fil, kendimiz i\u00e7in bize bir \u015feyler yapt\u0131rarak bizi bireyselle\u015ftirdi.. Ne kadar k\u00fclt\u00fcrel ,felsefi, d\u00fcnya g\u00f6r\u00fc\u015f\u00fc a\u00e7\u0131s\u0131ndan bizi ehlile\u015ftirmi\u015f olsa da t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fc insanlara a\u015f\u0131layan kendisi oldu.<\/strong>  <strong>\u00dczerimize giyecek k\u0131yafetimiz olmasa bile bilgisayar\u0131m\u0131z , okumam\u0131z gereken kitaplar\u0131m\u0131z olmasa bile foto\u011fraf makinemiz var.\u00c7\u00fcnk\u00fc postmodern yeni d\u00fcnya ve kapitalist d\u00fczen bunu gerektirdi. Bu noktada yaln\u0131zca t\u00fcketiciyi ele\u015ftirmek elbette do\u011fru de\u011fil.  N\u00f6ropazarlama insanl\u0131k aleyhine kullan\u0131lan bir tutum de\u011fil asla . Ancak bu \u015fimdilik b\u00f6yle. Neticede insan beynine hitap etmenin yan\u0131nda ayn\u0131 zamanda onun bilin\u00e7alt\u0131n\u0131 suistimal etme durumu da mevcut. Fakat insan, yeni d\u00fczene kendini adapte edemedi\u011fi , ya\u015fanan ak\u0131mlara bilin\u00e7sizce kap\u0131ld\u0131\u011f\u0131 , yerli yersiz ayak uydurdu\u011fu ,zaaflar\u0131n\u0131 kontrol edemedi\u011fi ve \u00f6zentilik i\u00e7inde beslendi\u011fi s\u00fcrece ak\u0131llar\u0131yla oynanacak&#8230;<\/strong><\/p>\n\n\n\n<p><strong>KONU \u00dcZER\u0130NE YARARLANDI\u011eIM MAKALELER<\/strong>&nbsp;<\/p>\n\n\n\n<p>T\u00dcKET\u0130M TOPLUMU VE T\u00dcKET\u0130M TOPLUMUNA Y\u00d6NELT\u0130LEN ELE\u015eT\u0130R\u0130LER \u00dcZER\u0130NE B\u0130R&nbsp;TARTI\u015eMA&nbsp; &#8211;&nbsp;Nil Esra DAL&nbsp;<\/p>\n\n\n\n<p>PAZARLAMADA YEN\u0130 YAKLA\u015eIM: N\u00d6ROPAZARLAMA \u00dcZER\u0130NE KURAMSAL B\u0130R&nbsp;DE\u011eERLEND\u0130RME &#8211;&nbsp;Yrd. Do\u00e7. Dr. T\u00fclin URAL&nbsp;<\/p>\n\n\n\n<p>N\u00d6ROPAZARLAMA \u00dcZER\u0130NE B\u0130R&nbsp;DE\u011eERLEND\u0130RME &#8211;&nbsp;Erol USTAAHMETO\u011eLU&nbsp;<\/p>\n\n\n\n<p>Demirt\u00fcrk, H. (2016).&nbsp;N\u00f6ropazarlama&nbsp;a\u00e7\u0131s\u0131ndan bilgilenmi\u015f kullan\u0131c\u0131lar\u0131n karar s\u00fcreci \u00fczerinde koku etkisinin \u00f6l\u00e7\u00fcmlenmesi. (Yay\u0131mlanmam\u0131\u015f y\u00fcksek lisans tezi). Do\u011fu\u015f \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc, \u0130stanbul.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ayhankaraman.com\/noro-pazarlama-nedir-ve-firmalar-bunu-nasil-kullanir\/\">https:\/\/www.ayhankaraman.com\/noro-pazarlama-nedir-ve-firmalar-bunu-nasil-kullanir\/ <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POSTMODERN&nbsp;T\u00dcKET\u0130M&nbsp; \u0130LL\u00dcZYONU: N\u00d6ROPAZARLAMA&nbsp; \u00dcretim ve t\u00fcketim insanlar\u0131n i\u00e7inde bulunduklar\u0131 ko\u015fullar\u0131n,ekonomik ve sosyolojik&nbsp; d\u00fczeyin g\u00f6stergesidir. Bu g\u00f6sterge insano\u011flu var oldu\u011fundan beri<\/p>\n","protected":false},"author":146,"featured_media":6499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,5,20],"tags":[267,220,915,916,66],"acf":[],"views":2452,"_links":{"self":[{"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/posts\/6493"}],"collection":[{"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/users\/146"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/comments?post=6493"}],"version-history":[{"count":9,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/posts\/6493\/revisions"}],"predecessor-version":[{"id":6512,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/posts\/6493\/revisions\/6512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/media\/6499"}],"wp:attachment":[{"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/media?parent=6493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/categories?post=6493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ulubat.org\/index.php\/wp-json\/wp\/v2\/tags?post=6493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}